covid-19: impact on apartment marketing webcast

The apartment industry has experienced generally very strong demand over the last decade. The impact of COVID-19 dramatically upset this trend. How should apartment operators approach marketing, when new lease demand has slowed to a trickle, the economy is shedding jobs and social distancing is the new norm?

Join LeaseLabs’ SVP Brock MacLean, RealPage’s VP and Deputy Chief Economist Jay Parsons, along with a panel of leading apartment marketers as they discuss:

  • The latest trends in apartment leasing traffic as well as resident retention
  • The most cost-effective marketing strategies for limited new lease demand
  • Steps marketers can take to retain residents
  • How to quickly enhance virtual capabilities for apartment searchers
  • The state of apartment search and how to adjust your digital strategy

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