Marketing Specialist | Full Time

The Marketing Specialist is responsible for supporting the needs of the Marketing team. This will be achieved through the development, execution, and monitoring of marketing programs across a variety of digital and traditional channels promoting brand awareness, lead generation, and company culture.

This position reports directly to the Senior Marketing Manager.


Major Goals and Responsibilities:

  • Develop and implement marketing plans.
  • Undertake competitor analyses, conducting market research, and establishing customer trends and habits.
  • Establish goals and objectives in order to reach target markets through appropriate marketing channels.
  • Build and promote brand awareness through marketing efforts.
  • Create marketing materials for our website and other marketing platforms.
  • Support marketing team activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
  • Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
  • Performing other duties when needed.


Behavioral Traits, Attitudes and Skills Required:

  • Build strong client and internal relationships
  • Multi-task
  • Detail-oriented and highly organized
  • Ability to work successfully under internal pressure
  • Flexibility to adapt to an ever-changing environment
  • Ability to work both independently and collaboratively


Prerequisites:

  • Bachelor’s degree in journalism, comunications, marketing, or a related field.
  • 3 or more years of marketing experience (digital and traditional) in a corporate or agency environment
  • Proficient in Microsoft Office Suite, Adobe Creative Suite, and CRM and CMS software.
  • Excellent written and verbal communication skills.
  • Experience using analytics software.
  • Ability to work in a fast-paced, high-pressure environment.
  • Multi-tasking and time-management skills, with the ability to prioritize tasks.
  • Highly organized and detail oriented.


Preferred Skills/Experience:

  • Develop and implement ongoing digital marketing campaigns to drive engagement, traffic, and inbound leads using HubSpot, Facebook Ads, Google Ads, & other digital media platforms.
  • Create and maintain website traffic plans, milestones, and benchmarks
  • Optimize website and social media channels for SEO as well as usability
  • Audit and suggest landing page adjustments
  • Use your marketing knowledge, creativity, communication skills, and organizational skills to help deliver tangible, positive results
  • Stay on top of optimization best practices and platform capabilities to drive new innovation ideas
  • Monitor and present weekly, monthly and quarterly performance analysis
  • Manage data including segmentation and reporting, testing, cleansing and optimization
  • Analyze and interpret what behaviors and patterns make users successful and more likely to be engage
  • Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action
  • Create and implement new projects and creative ideas that help improve customer conversion rates
  • Author content to support various marketing channels
  • Produce product specific case studies, collateral, verbiage write-ups, positioning write ups, blog content and knowledge base articles (for all 14 products)
  • Produce digital and print pricing sheets
  • Produce sales decks with new strategic content, case studies, and creative
  • Become the customer advocate - identify gaps in our marketing and products - propose solutions and gather customer insights and feedback
  • Management of customer-facing knowledge base
  • Explainer video creation
  • Training videos
  • Training articles on both service products and SaaS product
  • Become the customer advocate - identify gaps in our marketing and products - propose solutions
  • Competitive matrix development and management


Other Perks:

  • Company Events (including Wine Wednesdays, Fit Challenges, & Volunteer Events)
  • Fido Fridays - we love our furry friends!
  • Work From Home Fridays
  • Educational Reimbursement Program
  • Excellent office location and casual environment
  • Advancement opportunities as company grows and expands markets

To apply for this position, please click on the link below: