marketing masterminds: episode 6 peak campus
During our interview with Filippone, she explained how Peak Campus’ advanced digital marketing tactics play a significant role in connecting to their future residents. “We spend a lot of time getting to know who our customer is… These individuals need to identify or connect with our brand without ever being able to step foot in our office. So we rely heavily on our digital marketing platform to tell that story.”
Peak Campus partners with LeaseLabs for their website design and support. Since forming this partnership, they have seen increases in user engagement, leading to an overall improvement in their website performance and a decrease in its bounce rate.
“Making the move over to the LeaseLabs platform allowed us to really get in front of our customer with the information we wanted them to see right upon landing on our website,” Filippone recalled.
The LeaseLabs marketing platform provides Peak Campus with variety and offers their clients flexibility. As a small management company with a small corporate marketing team, Peak Campus appreciates the support and committed relationship they have with LeaseLabs. Filippone explained that “having extra support was a really important factor for us” when choosing a partner.
Filippone and her team at Peak Campus are well aware that the demographics of their student residents are changing, and that they need to change with them. “We’re excited to partner with LeaseLabs so that we can continue to evolve and change our marketing strategy to meet their needs.”
Watch the full Marketing Masterminds video above!