LeaseLabs launched with the goal of centralizing our client’s marketing efforts while further maximizing ROI. We accomplish this goal through our unique GoDirect marketing approach: a single strategy equipped with the vital marketing products that power all of your marketing channels. The result? Your prospect’s journey in total sync with every marketing touch point - thoughtfully guiding them toward their path to lease.down
When apartment renters begin their path to finding a new place to live, they go through a progression of research and decision making, ultimately culminating in signing a lease. The Renter’s Journey is a four phase model that our GoDirect Marketing philosophy was built off of, each phase representing unique touchpoints that your marketing creates with today’s renter.down
Renters identified their budget and desired location(s) to live. They begin research on the web, most likely with a search on Google, to see their available options
Renters evaluate their research and the different apartment options that have been presented to them. They join email lists, submit contact forms, tour properties, and begin to narrow down their search.
Renters become confident in their apartment decision and sign a lease. Confidence can be established by reading reviews, current resident testimonials, and being continuously marketed to by the apartment community, staying top-of-mind, throughout the Renters Journey.
Retention begins the moment residents move in to a community. Creating consistent and unique resident touch-point can have a lasting and positive effect on their living experience.
Click through each of our marketing products to watch a demo video and learn more about their features.