Wednesday July 15, 2020

    back to basics: what is geofencing?

    Geofencing is an innovative way to engage consumers based on hyper-local targeting. Geofencing is drawing virtual boundaries, or fences, around certain areas such as buildings and locations. Once a user with a location-enabled device enters the virtual boundary, they can be targeted with branded messaging.

    how does geofencing work?

    First, a virtual boundary must be established. Selecting the right targets is crucial to the success of a campaign. Depending on the intent, you may choose to target local competitors, nearby shopping, or restaurants in which your target audience frequent or even places of work for professions that fit your target demographic.

    When users walk into a geofenced area with their location-enabled device, they are added to a user pool that is eligible to receive advertising. For advertisers, this means the user is now targeted for receiving ads on their mobile apps and websites.

    Geofencing can also provide reporting on how many impressions, clicks, or leasing office walk-ins came from each geofence, which is valuable for making decisions about your advertising strategy. Geofences can be updated based on optimized performance and your property‚Äôs latest needs.

    Conversion zones can be set up to track actual walk-ins or foot traffic influenced by your ads. This will let you know if a user interacts with your ad and then visits a leasing office or specified location within 30 days. For more information on conversion zones, click here.

    geofencing in multifamily 

    In your overall multifamily marketing strategy, GeoTargeter is the top-of-funnel tool that will build awareness and brand recognition in your local market. GeoTargeter’s custom display ads are crucial to maintaining a mobile and desktop presence wherever your prospects find themselves online. Whether your property is a new build, lease-up, or long-standing property, GeoTargeter promotes your community’s brand in central locations to stoke curiosity and maintain familiarity. Its strategy works in tandem with lower-funnel tools like SEO, LeaseLabs Search Marketer, and websites to cast a wide net that draws your prospects toward a lease.

    consider geotargeter for your properties

    GeoTargeter is a form of local advertising that serves digital banner ads to prospective residents based on their physical location. GeoTargeter builds awareness in your local market by drawing virtual fences around up to twenty-five local addresses like top employers, restaurants, and competitor apartments. Using GPS technology, prospects who enter these geofences are targeted with custom-designed ads on over one million mobile apps and websites, which creates a virtual billboard in hot spots around your property.

    Each GeoTargeter package includes an additional 5,000 search retargeting and 5,000 site retargeting impressions that keep your brand top-of-mind for your prospects wherever they go online. The six GeoTargeter ad sizes are a great way to showcase your property’s amenities, offerings, and latest specials across mobile and desktop devices.

    In your overall multifamily marketing strategy, GeoTargeter is the top-of-funnel tool that will build awareness and brand recognition in your local market. GeoTargeter’s custom display ads are key to maintaining a mobile and desktop presence wherever your prospects find themselves online. Whether your property is a new build, lease-up, or long-standing property, GeoTargeter promotes your community’s brand in key locations to stoke curiosity and maintain familiarity. Its strategy works in tandem with lower-funnel tools like SEO, the Search Marketer, and websites to cast a wide net that draws your prospects toward a lease.


    LL_Product_Icons_Stacked_geotargeterYour mobile billboard awaits with GeoTargeter. Interested?

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