Email Marketing System
Strategic Communication Automation
Powerful Drag-And-Drop Editor
EMS users are offered a powerful custom editor that allows you to drag-and-drop content blocks, edit the template layout with columns and spacers, as well as include social share links and dynamic content. Included with each EMS account are email building blocks for CTA buttons, fact blocks, and link buttons allowing you to create beautifully designed emails in an instant.
Nurture Your Leads with Automation
Nurture your leads through an automated email workflow, creating valuable and effective marketing touchpoints with your prospective resident list. Once your emails have been designed, you can create an automated email program workflow allowing for triggered emails based on receiver action, email delays, and A/B testing.
The platform also includes a list management feature allowing users to segment their contact lists based on custom description fields and previous email engagement.
Once your email campaigns have sent, the EMS reporting suite gives you real-time analytics on delivery and open rates, bounces, unsubscribes, and email forwards. The EMS reporting tool also provides activity reports on each contact loaded into the system, allowing you to better understand the impact of your email campaigns at a granular level.